How do you know if your SEO is actually working? Mark, a Toronto plumber, asked us this question and discovered his previous SEO company was wasting $2,000/month. Here's what happened when he started asking the right questions and got real SEO, AEO, and GEO optimization.
Sometimes the best lessons come from the most unexpected places
Owner, Small Plumbing Company
In March 2024, we got a call from Mark—owner of a plumbing company in Toronto with 6 employees and $2,000/month SEO spending. His question was simple: "How do I know if my SEO is actually working?"
Mark had been paying for SEO services for 6 months. His previous provider sent monthly reports showing "rankings improved" and "traffic increased," but Mark's phone wasn't ringing more often, and his revenue hadn't changed.
"I'm spending $24,000 a year on this. My competitor down the street gets more calls than me. What should I be asking my SEO company to prove this is working?"
— Mark, Toronto Plumber
This is the most common question Canadian business owners ask us.
The problem wasn't Mark's SEO provider—it was that Mark didn't know which questions to ask. Most business owners focus on rankings and traffic, but what really matters is: Are you showing up when people need your services right now? Are you visible in voice search? Do AI chatbots recommend your business?
We gave Mark 11 specific questions that would get him real answers. Three months later, his emergency plumbing calls increased by 180%.
Instead of asking "how's it going?" Mark learned to ask questions that would get him real, actionable answers about his SEO, AEO, and GEO investment.
Don't walk into your next SEO review empty-handed. Get your free audit and learn exactly what questions to ask.
Get Your Free SEO AuditThe contractor showed up ready to recite numbers. But Mark had the upper hand.
Mark asked smart, specific, respectful questions—and that meeting changed everything.
Some of the answers were good. Some weren't. But all of them gave Mark what he needed: clarity, control, and confidence that the money he was investing was either paying off—or needed to be redirected.
And the best part? His team started getting more of the right leads—not just more leads.
Mark got clear answers about his SEO investment and felt confident about next steps
His emergency plumbing calls tripled in just 3 months after asking the right questions
His monthly revenue increased by $18,000 - paying for his SEO investment 9x over
Spending money with no clear results
Chasing unqualified calls city-wide
Vague SEO reports with confusing metrics
No way to measure ROI on SEO spend
Clear metrics and measurable outcomes
Higher quality leads in service areas
Actionable insights from SEO reviews
Confidence in marketing investment
If this helped Mark, maybe it helps you too. Get your questions ready and start getting real answers about your SEO investment.
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